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Microdose

What a brand agency delivers in six weeks, Microdose delivers in twelve minutes.

Type the brand name. Microdose builds the position, the audience read, the voice card, the audit, and the North Star — defended, exportable, yours. Built for strategists, founders, and creative directors who do not have a week.

Build a brand →

€49 a month · cancel anytime · artists & musicians from €20, by request.

§ 01 — The work

What you get.

position.pdf

The soul of the brand, in one sentence — the thing only this brand can defend.

voice.pdf

How it talks when nobody is editing — every line, recognisably yours.

audience.pdf

Who they actually are. What they want, what they avoid, what they don’t say out loud.

brief.pdf

The work in shooting order — what to make, for which platform, why now.

scripts.pdf

The first month of content, written — hooks, captions, posting notes, every channel.

audit.pdf

The honest mirror — where the brand holds, where it breaks, what to fix first.

§ 02 — The cockpit

Five rooms, one screen.

A real Microdose run for Honey Lou, a Berlin cocktail bar. Real scans, real audience, real position.

Live · Honey Lou · 21:04 UTCStatus · Nominal
01The DeepParsing
Old Wine World
"I want a place that treats me like a person, not a market."
Post-Berghain
"Soft places in hard cities — that's the new luxury."
Culture Class
"The bar that remembers my name, not my card."
Truths · 5 / 5drafting
02The StudioFraming
Position · Draft v2territory set
03WorkshopMaking
Sit. Stay.
An invitation, not a booking
The Room Remembers
Repeat guest as the hero
TikTok · Hook
"No one needs another cocktail bar."
Instagram · Carousel
8 slides · linen and ember
Concepts · 2scripts · 6
04The MirrorAuditing
7.8/10
Overall · position + creative
DefensibilityNo structural moat
Clarity · 8.2
Distinct · 7.4
Relevance · 8.1
Consist · 7.7
Flags · defensibilityamber
05ZeitgeistTuning
#cellar candlelight
Rising
48%
#softluxury
Peak
62%
#vinyl at the bar
Rising
34%
#natural wine pushback
Fading
Moments · 18↑ 11 rising
06The DeckBinding
Positionthe soul, one line
Voicehow it talks unedited
Audiencewho shows up
Briefthe work in order
Scriptsfirst month, written
Auditwhere it breaks
PDFs · 6 / 6ready
Each step uses the last one's output · no copy-pasteName to final PDFs · ~12 min · position · brief · scripts · strategy deck
§ 03 — Why it pushes back

Microdose says no first.

Most AI tools say yes to anything you type. They write the brand around the brief. Microdose reads the brief and tells you where it’s thin.

Type “women 30–45 who care about wellness” and Microdose refuses. Asks for one occasion, one quoted line, one observed contradiction. A demographic is not an audience.

What a refusal looks like

You typed:  Wellness brand for busy women.

Microdose:  That’s a category, not a position. Tell me a real morning. The hour, the song playing, the thing she stopped doing because she got tired of pretending.

The full four tests Microdose runs — in the FAQ.

§ 05 — Questions

Everything you wondered.

The agency invoice

€30–80k

+ six weeks

  • Three meetings before a word is written
  • A junior writes your first draft
  • One deck — frozen the day the brief shifts
  • The audit costs extra, if they offer one
The Microdose run

€49 / month

twelve minutes, start to export

  • Position · Voice · Audience — who they are, how it talks, who shows up
  • Brief · Scripts — the work in shooting order, the first month written
  • The Mirror audit — where it holds, where it breaks, what to fix first
  • Re-run the whole thing the moment the brand moves
Read the FAQ — what you get, the data, the price, how it works →

Priced like smart software,
not an agency.

€49 a month for the brands you run yourself. Artists and musicians, €20 by request. Running a house of them, talk to us.

Artist & Musician

Strategy for the work, not the label. The full studio on your one project — by request.

By request
  • Every room + the Compass
  • 1 active brand or project
  • 10 culture scans per month
  • Export — PDF, DOCX, PPTX
  • Saved brand voice
  • Commercial license for your own work
Talk to us

Priced on a call.

Most common

Independent

Your brand’s strategy department, minus the agency. For freelance creatives and founders who’d rather not hand €50k and six weeks to a big agency.

49/mo
  • The full engagement — every room + the Compass synthesis
  • Positioning & territory · audience truth · creative brief · the strategy audit
  • Boardroom-ready decks — PDF, DOCX, PPTX
  • Your brand’s voice, retained and reused
  • Up to 3 brands · 30 culture scans / month
  • Commercial license — the work is yours to sell
Start now

No pitch. Twelve minutes. Cancel anytime.

Agency

For studios running a house of brands. Priced and scoped on a call.

From €199 · by arrangement
  • Everything in Independent
  • A house of brands — ~15 active, by arrangement
  • Up to 5 seats
  • API access · 1,000 req/hr
  • Priority speed + dedicated support
  • Commercial license for client work
Talk to us

Priced on a call.

Every feature, side by side

Feature
Artist
Independent
Agency
Every room + the Compass
Active brands
1
3
By arrangement
Culture scans per month
10
30
By arrangement
Team seats
1
1
Up to 5
Export formats
PDF, DOCX, PPTX
PDF, DOCX, PPTX
PDF, DOCX, PPTX
Saved brand voice
API access
1,000 req/hr
Priority speed
Dedicated support channel
Commercial license
Own work
Own work
Client work

Twelve minutes. One brand. Defended.

Build a brand →

€49/month · cancel anytime · refund if it does not help you ship.

For your brand.

For your project.

For you as an artist.