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The brand layer

Know what AI says about your brand.

Build the one position your brand can defend, prove it in your own words, publish it in the shape engines read, and measure whether they now say it.

Start freeWatch a run
Four engines · one number · every month
The gap
0

The distance between the position a brand can defend and what four engines actually say about it. Zero means they repeat you exactly. Measured on day 0, 30, 60 and 90, then every month.

Illustrative until your first reading.
brand.jsonevidence enforced
The claim

The bar that keeps the late shift.

Studio · position.one_line
Grounded by

“We open at six for the people who finish late.”

Verbatim, from the founder’s Letter
What an agent reads
"claims": [{
  "claim": "…keeps the late shift",
  "letter_evidence_id": "L3·eaedd0",
  "confidence": "grounded"
}]
Five acts, one object, monthly

A position is not a deck. It is a loop.

I

Found

You write the Letter. Microdose reads the culture and refuses anything thin.

II

Position

The one thing only you can defend, every claim tied to a line you wrote.

III

Prove

The Mirror scores it. Five strategists argue. The engines are the verdict.

IV

Publish

One deck for the boardroom. One file for the machine, readable over MCP.

V

Move

Culture shifts, claims age. Every month you get the diff, not a digest.

What Microdose refuses

Microdose says no first.

Most AI tools say yes to anything you type. They write the brand around the brief. Microdose reads the brief, tells you where it is thin, and asks for the one thing it needs.

Microdose declined

Everyone who cares about quality is not an audience. It is a hope.

What would unblock it

One observed behaviour, not a demographic. Who currently pays more than they need to, and what they are buying when they do.

Priced like smart software,
not an agency.

€49 a month for the brands you run yourself. Artists and musicians, €20 by request. Running a house of them, talk to us.

Artist & Musician

Strategy for the work, not the label. The full studio on your one project, by request.

By request
  • Every room + the Compass
  • 1 active brand or project
  • 10 culture scans per month
  • Export · PDF, DOCX, PPTX
  • Saved brand voice
  • Commercial license for your own work
Talk to us

Priced on a call.

Most common

Independent

The position your brand can defend, written for people and for the machines they ask. For freelance creatives and founders who need the strategy to hold up, and to keep holding up.

49/mo
  • The full engagement: every room + the Compass synthesis
  • Positioning & territory · audience truth · creative brief · the strategy audit
  • Boardroom-ready decks · PDF, DOCX, PPTX
  • Your brand’s voice, retained and reused
  • Up to 3 brands · 30 culture scans / month
  • Commercial license: the work is yours to sell
Start now

No pitch. Cancel anytime.

Agency

For studios running a house of brands. Priced and scoped on a call.

From €199 · by arrangement
  • Everything in Independent
  • A house of brands: ~15 active, by arrangement
  • Up to 5 seats
  • API access · 1,000 req/hr
  • Priority speed + dedicated support
  • Commercial license for client work
Talk to us

Priced on a call.

Every feature, side by side

Feature
Artist
Independent
Agency
Every room + the Compass
Active brands
1
3
By arrangement
Culture scans per month
10
30
By arrangement
Team seats
1
1
Up to 5
Export formats
PDF, DOCX, PPTX
PDF, DOCX, PPTX
PDF, DOCX, PPTX
Saved brand voice
API access
1,000 req/hr
Priority speed
Dedicated support channel
Commercial license
Own work
Own work
Client work

Find out what AI says about your brand.